The creator economy today is a melting pot of innovation, entrepreneurship, and community-driven ventures. As social platforms multiply and audiences seek more personalized content, creators have redefined what it means to build a business. No longer is the creative journey about chasing overnight virality or relying exclusively on sponsored posts. New paths are emerging, shaped…

If you’ve spent any time recently scrolling through social media, you’ve likely stumbled across posts featuring athletes, wellness enthusiasts, or even celebrities immersing themselves in freezing-cold tubs of water. It’s called the cold plunge—and it’s quickly become the latest craze in recovery therapy. But what really makes this icy ritual so irresistible? Is there actual…